What is Wordpress? Top 5 reasons we use it.

WordPress is an open-source content management system (CMS) launched in 2003. It’s since become one of the most popular and widely used web publishing platforms, powering more than 41% of all websites in the world!



First, let’s get a couple of definitions out of the way.


There are 2 versions of WordPress.

WORDPRESS.COM

WordPress.com is a DIY (do-it-yourself) website builder product like Squarespace, Wix, and Weebly. You build the site yourself. If you run into issues, you contact WordPress.com for help.

WORDPRESS.ORG


WordPress.org is the same website building technology, but you download it and host it yourself. By hosting yourself, you have more capabilities … more on this in reason #4.

We use WordPress.org … and so do millions of others. For the rest of the article when I say “WordPress”, I’m talking about the WordPress.org version. We host WordPress for you so no need to worry about that piece.


Ok, lets get into it.


Reason #1 - It’s #1.


Of all websites built with a CMS, WordPress powers 41% … and growing.


WordPress is by far the leader at 41.7%.

Shopify is the next leader at 3.6%. You would only use Shopify if you’re going to sell products online.

Squarespace and Wix are in a race for 3rd place at 1.7% and 1.6%. Most of the sites being built with Squarespace, Wix, Weebly, and Blogger are DIY folks building their own site.

Joomla and Drupal are 2 other CMSs web design agencies will use to build sites. These are usually used for sites that require advanced functionality. Using these CMSs on a marketing site for a company would be a bit overkill and expensive.

If you’re a business needing a marketing site, WordPress is the most popular route … by far.



Reason #2 - It’s supported.

WordPress is supported by the company that made it, Automattic, but it’s also open-source. The open-source approach allows many developers to submit enhancements, security fixes, etc. Think of it like being “crowd-funded” … but rather “crowd-enhanced”. Thousands of developers are constantly working on WordPress developing more features, strengthening security, and improving WordPress. Code undergoes a rigorous peer review system and code reviews before it’s added to WordPress.

Because of WordPress’s popularity, thousands of designers and developers are skilled within WordPress. In over 15 years of building websites, I personally do not know a single web designer who has built their business on Squarespace (Wix, Weebly, GoDaddy, etc.) … however I know many who exclusively use WordPress.

This wide adoption means if you go with us for your new site, you’re not “stuck” with us … although we think you’ll enjoy working with us for the long term!



Reason #3 - It offers the most flexibility:


While WP might be more complex, it also offers the most in terms of website flexibility and functionality.

You fully own the site and you can choose the host:


With some website builders, like Wix and Shopify, you’re locked into having your site with them. This means you’re fully locked in to their terms, their service and payment options. If it comes time to leave the platform with them you’ll need to create a new site from scratch. With WordPress you’re fully in control of your own content, website and all of the integration options you want to use.



Reason #4 - It’s scalable.

The popularity of WordPress has caused companies to develop products solely for the WordPress ecosystem. These products bring a wide range of options to scale and enhance your site.


Need a business directory feature? No problem.

Need a membership area of your site? Yes, we can do that.

Need an online store? Absolutely.

Need a custom way to showcase your showroom of products?


Let’s get started. WordPress can be scaled and feature-enhanced to serve many purposes.


Reason #5 - We can secure it.

We manage and host alot of websites. Not a single site on our watch has been hacked. We know how to secure WordPress and have it be a safe environment for you and your site visitors.

First impressions matter. A visitor’s first time to your website matters. If that first visit to your website ends up showing them something you did not intend … or them being forwarded to a dangerous website … that’s a first impression you do not want. It is vital to know your website is safe and reliable.


HOW CAN WE HELP?


Here at Escaping Ordinary, we’ve had over 10 years of experience of WordPress, so it’s safe to say we know it pretty well. If you’re looking to have your own website created or if you even just need some help updating and managing it, reach out to us today via our contact page, and let’s chat about how we can help and the best course of action we recommend for you.